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Have you ever pushed a product?
If you “push a product” in English, what are you doing? Well, if it’s a push-pin, you may be really pushing it. But if you’re “pushing any other product, you are trying to sell it.
What’s a good way to push a product? Advertising?
A push-pin is a pin that you push it into walls or bulletin boards.
What do you know about push-pins?
Who made it first?
Why did he make it?
What was the price?
Did push-pins make him rich?
How did he sell them well?
Edwin Moore.
To make money.
144 push-pins for two dollars.
Yes, he made much money by selling push-pins.
He advertised his products.
Advertising is a good way to push a product.
Pushing a product means trying to sell a product.
Talk about:
How many good ways can you think to push a product?
The story of Edwin Moore
Edwin Moore owns his company
employer
employees
machines
push-pins
In 1900,
one day
today
make money
分组讨论
1. Is Edwin Moore a successful person?
2. How did he succeed?
3. Why did he succeed?
4. What else was important to his success?
Homework
假如你是一名推销员,你是如何推销你的产品呢?根据右面表格中的内容,用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。
书面表达
The end
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