Obey?your?thirst． Just?do?it. Ask?for?more. Impossible in nothing. Anything is possible. I’m loving it. How does the language used in ads differ from ordinary language? Create a positive image Attach positive meanings to words In what ways are words important to an ad? Name Slogan Interesting content Translation Words referring to cost Scanning How do companies choose names for Their products? Advantages funny or unusual well-known from old stories or legends ..

advertise advertisement / ad advertiser advertising n.[U] 1. 广告业 2. (总称)广告 3. 做广告,登广告 vt. 为...做广告 n. 广告,宣传 n.刊登广告者;广告客户 Shampoo sneakers Pepsi Before After washing powder insecticide Heineken Beer A mouth lack of 4 teeth Reading Advertising Find the topic sentence for each paragraph: Ads are found almost everywhere. People react to advertisements in different ways. The basic principle of advertisements. Ads ..

Unit5 Extensive reading Words that sell Advertising is a _____________ industry. It has gone ______________ with radio, television and other media. However ,people ______ to ads in different ways. Defenders think ads are useful and helpful and help _________ make informed _______ But critics _______ companies ______ using ads to mislead us. Advertising influences customers’ choices by introducing a ______ name and _________ products _______ customers’ needs. There are so..